Katie Smith spent her 20’s teaching people how to rock climb, cross-country ski, and horseback ride. Today she runs , a marketing coaching and strategy business, and applies the lessons and techniques she learned as a guide to help business owners tackle their own marketing goals and plans. In this talk for 406 Creatives, she breaks down how to apply guiding to teaching anything and what to look for in your own guide, no matter what you want to learn.

Recorded on February 8, 2019 at the Bozeman Public Library. To view a video recording of the talk, visit the 406 Creatives archive.